The roster

How someone gets into the pool.

There is no open sign-up with automatic approval. Every person is reviewed by someone, and most do not get in.

  1. 01

    Portfolio reviewed by someone who knows

    We don't look at a CV, we look at work done — and at what the person declares was exactly theirs in each piece. The difference between "I worked on this campaign" and "I art-directed this campaign" is the difference between getting in and not.

  2. 02

    The agency short-list test

    The question we ask of every application is simple: would this person make a short-list we'd put in front of a demanding client? If the answer is "maybe", it's no.

  3. 03

    A conversation, not a form

    Whoever passes the review talks to someone on the team. It exists to understand how they work, how they communicate when something goes wrong, and whether the portfolio matches what they can explain.

  4. 04

    Real rate and availability

    Each person sets their own rate and keeps their availability current in the portal. A profile with six-month-old availability ranks lower in consultations — and they know it.

Six areas

Each with its own set of application questions, because what decides a video short-list is not what decides a code one.

Design & Brand

  • 3D design and renders
  • Art direction
  • Brand strategy and positioning
  • Design systems
  • Editorial and print
  • Generative creative (image, video, voice)
  • Identity and branding
  • Illustration
  • Infographics and data visualisation
  • Motion design and animation
  • Naming and verbal identity
  • Packaging
  • Presentations and pitch decks
  • Prompt engineering
  • Retouching and image post-production
  • Signage, retail and exhibition design
  • Social media and digital content design
  • Typography and lettering
  • UX / UI and digital product design
  • UX research and usability testing
  • Web design and landing pages

Development

  • AI integration in products
  • Backend
  • Corporate websites and CMS
  • Data engineering and pipelines
  • DevOps and cloud
  • E-commerce
  • Frontend
  • Full-stack
  • LLM and RAG applications
  • Low-code and no-code
  • Mobile
  • QA and testing

Growth & Media

  • Analytics and measurement
  • B2B lead generation and outbound (ABM)
  • Community management
  • Content marketing
  • Conversion rate optimisation
  • Copywriting
  • Data, analytics and BI
  • Digital PR and media relations
  • Email, CRM and marketing automation
  • Influencer and creator marketing (brand side)
  • Marketplaces and retail media
  • Naming and verbal identity
  • Paid media (search and social)
  • Process and workflow automation
  • Product marketing and go-to-market
  • Programmatic, display and video
  • Prompt engineering
  • SEO
  • Social media
  • Social media and digital content design
  • Strategy and planning

Video, Photo & Audio

  • 2D animation and explainer videos
  • 3D design and renders
  • Aerial imagery
  • Architecture and real estate photography
  • Camera operation
  • Cinematography
  • Colour grading
  • Corporate portraits and headshots
  • Directing
  • Event photography
  • Food and drink photography
  • Generative creative (image, video, voice)
  • Live streaming and multi-camera events
  • Motion design and animation
  • Photography (general)
  • Podcast production and editing
  • Product and e-commerce photography
  • Retouching and image post-production
  • Sound, mixing and sound design
  • Vertical and short-form social video
  • Video editing
  • Voice-over

Artificial Intelligence & Data

  • AI agents and multi-agent systems
  • AI integration in products
  • AI strategy, training and adoption
  • Analytics and measurement
  • Chatbots and assistants (text and voice)
  • Computer vision
  • Data engineering and pipelines
  • Data, analytics and BI
  • Generative creative (image, video, voice)
  • LLM and RAG applications
  • Machine learning and fine-tuning
  • Process and workflow automation
  • Prompt engineering

UGC & Creators

  • Actor and presenter
  • B2B and LinkedIn creator
  • Copywriting
  • Faceless UGC (hands and product)
  • Influencer (posts to own audience)
  • Live and live-shopping host
  • On-camera UGC
  • Prompt engineering
  • Voice-over

They join by invitation and reviewed portfolio. If they wouldn't make one of our agency short-lists, they don't get in here.

Tell us the problem. We'll tell you who solves it.

Half an hour of conversation. If it isn't work for us, we say so in that conversation.