{"id":6699,"date":"2022-11-09T10:00:35","date_gmt":"2022-11-09T10:00:35","guid":{"rendered":"https:\/\/scallent.com\/?p=6699"},"modified":"2023-04-17T13:29:54","modified_gmt":"2023-04-17T13:29:54","slug":"rebranding-how-image-influences-brand-success","status":"publish","type":"post","link":"https:\/\/scallent.com\/en\/posts\/rebranding-how-image-influences-brand-success\/","title":{"rendered":"Rebranding: How Image Influences Brand Success"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_single_image image=”6688″ alignment=”center”][vc_column_text]<\/p>\n

In\u00eas Tito
\n<\/strong>Copywriter<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_column_text]Brands are living entities. They are dynamic. And they are constantly changing.\u00a0<\/strong><\/p>\n

A brand’s survival is closely related to its ability to adapt to consumers’ desires.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6688″ alignment=”center”][vc_column_text]<\/p>\n

In\u00eas Tito
\n<\/strong>Copywriter<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]Brands are living entities. They are dynamic. And they are constantly changing.\u00a0<\/strong><\/p>\n

A brand’s survival is closely related to its ability to adapt to consumers’ desires.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]However, to move forward, sometimes an abrupt break from the past is necessary. Such a break can revitalize a brand and make it grow. Or, on the contrary, it can have irreversible consequences. That said, how do you know which way to go?<\/span><\/p>\n

Instagram’s repositioning is an example of how calculated risk resulted in a successful strategy.<\/span><\/p>\n

\"\"<\/h6>\n
Source:<\/span> Vecteezy<\/span><\/h6>\n

Brand revitalization through rebranding<\/b><\/h2>\n

Rebranding, or repositioning strategy, is a process used to change the elements that define a brand. However, it does not mean that we are creating a new brand. We are just giving it a “makeover”. The goal is to present consumers with a new identity that they can relate to.<\/span><\/p>\n

The (right) reasons for rebranding<\/b><\/h3>\n

Changing the brand image can be a tempting idea when there is little consumer engagement or when sales are declining.\u00a0<\/span><\/p>\n

However, before moving forward with a repositioning strategy, it’s important to understand why this is happening. Sometimes it is enough to create a new marketing strategy and present the product from a different perspective.<\/span><\/p>\n

If, on the other hand, the brand image is outdated or does not reflect the company’s mission and values, perhaps rebranding is the solution. But there are other equally valid reasons:<\/span><\/p>\n