{"id":6917,"date":"2023-03-15T11:00:35","date_gmt":"2023-03-15T11:00:35","guid":{"rendered":"https:\/\/scallent.com\/?p=6917"},"modified":"2023-04-17T13:27:09","modified_gmt":"2023-04-17T13:27:09","slug":"hybrid-e-commerce-the-end-of-exclusivity","status":"publish","type":"post","link":"https:\/\/scallent.com\/en\/posts\/hybrid-e-commerce-the-end-of-exclusivity\/","title":{"rendered":"Hybrid e-commerce: the end of exclusivity"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_single_image image=”6794″ alignment=”center”][vc_column_text]<\/p>\n

Sandra Caravana
\n<\/strong>Copywriter<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_column_text]I bought some sneakers at a multi-brand sports site. How many kilometers will my sneakers travel to get to my house?<\/strong><\/p>\n

As a consumer (or shopper – for this text, we will put the two together), I traditionally go to a store and choose sneakers.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6794″ alignment=”center”][vc_column_text]<\/p>\n

Sandra Caravana
\n<\/strong>Copywriter<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]I bought some sneakers at a multi-brand sports site. How many kilometers will my sneakers travel to get to my house?<\/strong><\/p>\n

As a consumer (or shopper – for this text, we will put the two together), I traditionally go to a store and choose sneakers.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]<\/p>\n

\"\"<\/span><\/h6>\n
Source: Pixabay<\/span><\/h6>\n

Why do I go to that store? Because of the price and the brands. And let’s leave aside the ‘white label’ discourse – it is discrediting for brands that have already established themselves in their niche. Take the case of Quechua. Scouts don’t buy Decathlon white brand tents, but Quechua tents.<\/span><\/p>\n

Sneakers chosen – tried on with more or less originality by the store – and proceed to the checkout. They are ready to wear.<\/span><\/p>\n

If you buy the sneakers online, I don’t have the consumer experience – putting the sneakers on before you buy them and talking to a salesperson who also wears the same sneakers. But as a general rule, there are more options online. Physical stores have limited space (no matter how big they are) and that’s why you make range choices.<\/span><\/p>\n

I know from buying online that I have to wait for the sneakers to make the trip from the store (or warehouse\/factory) to my home. And if I’m not home at the time of delivery, the sneakers make one more trip to some warehouse, where I have to pick them up. No problem, what matters is that the sneakers arrived.<\/span><\/p>\n

The challenge for today is to put ourselves in the shoe’s shoes.<\/b><\/h3>\n

What is the big dilemma? Sneakers don’t choose their route. They want to go home – the final consumer – but until then, they can have several homes. Or temporary foster families, is this the correct term?<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text]<\/p>\n

The H brand and SUPER sneakers<\/b><\/h3>\n

I represent the brand H (let’s be inclusive and stop always using X or Y). We created some sneakers that, besides the futuristic design, have a technology that allows the foot to breathe, preventing the user from getting sweaty feet at the end of the day. We even baptized this model: SUPER.<\/span><\/p>\n

SUPER sneakers are manufactured (we will not go into details here about where in the world) and are shipped to wherever we want. This choice is related to the business model chosen by my company.<\/span><\/p>\n

We will speak here of the business model in the sense of the purchase\/sale transaction.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

\"\"Fonte: Pixabay<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

A brief introduction to business models<\/b><\/h3>\n

The acronyms in this part of the sales business are intuitive, but take note:<\/span><\/p>\n