{"id":6950,"date":"2023-03-29T10:00:40","date_gmt":"2023-03-29T10:00:40","guid":{"rendered":"https:\/\/scallent.com\/?p=6950"},"modified":"2023-03-29T10:00:50","modified_gmt":"2023-03-29T10:00:50","slug":"tiktok-seo-smo-strategy-a-must-have","status":"publish","type":"post","link":"https:\/\/scallent.com\/en\/posts\/tiktok-seo-smo-strategy-a-must-have\/","title":{"rendered":"TikTok SEO & SMO strategy: a must-have"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_single_image image=”6934″ alignment=”center”][vc_column_text]<\/p>\n

Raquel Reis
\n<\/strong>Digital Marketing Strategist & Content Manager<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_column_text]That an SEO strategy is our great friend to optimize and position websites and blogs in Google, which we already know. And for social networks, is it relevant?<\/span><\/p>\n

The data is not deceiving and the truth is that <\/span>almost 40% of young people<\/span><\/a>, when looking for a restaurant do not use the search option or Google Maps, but social networks such as Instagram and TikTok.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6934″ alignment=”center”][vc_column_text]<\/p>\n

Raquel Reis
\n<\/strong>Digital Marketing Strategist & Content Manager<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]That an SEO strategy is our great friend to optimize and position websites and blogs in Google, which we already know. And for social networks, is it relevant?<\/span><\/p>\n

The data is not deceiving and the truth is that <\/span>almost 40% of young people<\/span><\/a>, when looking for a restaurant do not use the search option or Google Maps, but social networks such as Instagram and TikTok.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]These Google services are currently “threatened” by a growing preference for social networks as the first stop when searching, whether for a product, brand, or place.<\/span><\/p>\n

Users nowadays search for information in a more immersive way through videos, forgetting a bit about searching by famous keywords.<\/span><\/p>\n

It is becoming clear what we are getting at?<\/span><\/p>\n

Digital is always changing and we cannot stand still. Social media managers know this; they are even realizing the importance of SEO in social media strategy and, of course, implementing it. According to the <\/span>Global Social Media Trends Report<\/span><\/a>, 89% say that social media search is important to their strategy.<\/span><\/p>\n

If there were few doubts, now there are even fewer: optimizing content for social media search is no longer a nice-to-have, but a must-have.<\/span><\/p>\n

What is an SEO strategy for TikTok?<\/b><\/h2>\n

Just as we do for web pages, this strategy is to optimize the videos on TikTok, through keywords, so that they come up first in search engines.<\/span><\/p>\n

How important is SEO, if TikTok is not even a search engine?<\/b><\/h2>\n

Yes, it’s an entertainment social network and not a search engine, but users use it as such via the search bar on the platform itself.<\/span><\/p>\n

TikTok has even been adding more options to improve video search: they have expanded the video description field from 300 characters to 2,200 and users can edit the subtitles (something previously impossible).<\/span><\/p>\n

Also with the Google update that allows us to see TikToks in search results, we have been able to increase traffic to our accounts.<\/span><\/p>\n

\"\"Source: Google search<\/em><\/strong><\/span><\/h6>\n

What’s this SMO thing?<\/b><\/h2>\n

When we refer to optimizing content specifically for social networks the correct term is not SEO, but <\/span>SMO – Social Media Optimization<\/b>.<\/span><\/p>\n

However, given Google’s new option that allows TikTok video search, it is possible to cross-reference the two – SEO & SMO -, and optimize content for both Google and the social network itself. The two strategies are allied and complementary.<\/span><\/p>\n

There is no doubt that it is a great advantage to virtualize our videos and, consequently, reach more followers.<\/span><\/p>\n

The way to implement a TikTok SEO & SMO strategy<\/b><\/h2>\n

Creating this strategy can seem like a difficult process and to help, we have simplified this process into 5 steps.<\/span><\/p>\n

It all starts by understanding the audience and its research intent<\/b><\/h3>\n

As with any strategy, the foundation is to understand your audience and what they are looking for.<\/span><\/p>\n

Start by analyzing the videos on TikTok that your followers are interacting with, what hashtags they are using, and the comments and messages they are leaving. By cross-referencing this data, you can identify their main interests.<\/span><\/p>\n

Imagine you have a hair cosmetics brand and your goal is to attract an audience that is looking for the best shampoo products for their hair type.\u00a0<\/span><\/p>\n

This audience may be looking for, for example, “best hair products”. To help you understand what the users’ search intent is you can use tools like <\/span>AnswerThePublic<\/span><\/a> and make a list of possible options.<\/span><\/p>\n

Moving on to the next step…<\/span><\/p>\n

Choosing the right keywords for the videos<\/b><\/h3>\n

We venture to call this step the core of SEO & SMO strategy: selecting the right keywords, the ones that will attract your audience.<\/span><\/p>\n

To select the best keywords you can follow 3 key SEO points:<\/span><\/p>\n