{"id":7150,"date":"2023-05-24T10:30:00","date_gmt":"2023-05-24T10:30:00","guid":{"rendered":"https:\/\/scallent.com\/?p=7150"},"modified":"2023-05-24T10:30:04","modified_gmt":"2023-05-24T10:30:04","slug":"the-importance-of-google-my-business-in-your-business","status":"publish","type":"post","link":"https:\/\/scallent.com\/en\/posts\/the-importance-of-google-my-business-in-your-business\/","title":{"rendered":"The importance of Google My Business in your business"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_single_image image=”6794″ alignment=”center”][vc_column_text]<\/p>\n

Sandra Caravana
\n<\/strong>Copywriter<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_column_text]For educational purposes, let’s imagine that we have a small business.\u00a0<\/strong><\/p>\n

Do you play any sports? Yes? Good! You have just created a sportswear brand.\u00a0<\/strong><\/p>\n

Your buyer persona is Ana, a 25-year-old woman, an account manager in an office in Parque das Na\u00e7\u00f5es, who goes to the gym at 7 am.\u00a0<\/strong><\/p>\n

What is Ana’s pain? She needs breathable, lightweight sportswear that doesn’t get ruined by daily washing. Ana walks around all day with her backpack packed.\u00a0<\/strong><\/p>\n

And so we have just created Super Legging.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6794″ alignment=”center”][vc_column_text]<\/p>\n

Sandra Caravana
\n<\/strong>Copywriter<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]For educational purposes, let’s imagine that we have a small business.\u00a0<\/strong><\/p>\n

Do you play any sports? Yes? Good! You have just created a sportswear brand.\u00a0<\/strong><\/p>\n

Your buyer persona is Ana, a 25-year-old woman, an account manager in an office in Parque das Na\u00e7\u00f5es, who goes to the gym at 7 am.\u00a0<\/strong><\/p>\n

What is Ana’s pain? She needs breathable, lightweight sportswear that doesn’t get ruined by daily washing. Ana walks around all day with her backpack packed.\u00a0<\/strong><\/p>\n

And so we have just created Super Legging.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text]We decided to create an online store, hired an advertising and digital marketing agency, and… we are on!<\/span><\/p>\n

On the web. On the web. On social networks.<\/span><\/p>\n

Now we have to wait for you to enter our online store.<\/span><\/p>\n

And we wait.<\/span><\/p>\n

Enter our cousin the web designer. He’s not buying. He just wants to see if our site is optimized for mobile.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

\"\"Source: Pexels<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Our aunt comes in. Several times in a short time. Someone told her that we would be more successful with several visits to the site.\u00a0<\/span><\/p>\n

Where are our customers?<\/span><\/p>\n

They exist and they are also on the web looking for us. They are right now in the Google search engine typing ‘gym leggings’.\u00a0<\/span><\/p>\n

But Super Legging is without a Google My Business profile. Yet.<\/span><\/p>\n

What is Google My Business?<\/b><\/h1>\n

Google My Business allows your business to reach the place where your customers are.\u00a0<\/span><\/p>\n

It is another free platform from Google.\u00a0<\/span><\/p>\n

With Google My Business, businesses can create informative profiles with:<\/span><\/p>\n