{"id":7178,"date":"2023-06-14T10:00:55","date_gmt":"2023-06-14T10:00:55","guid":{"rendered":"https:\/\/scallent.com\/?p=7178"},"modified":"2023-06-14T10:02:52","modified_gmt":"2023-06-14T10:02:52","slug":"how-to-take-off-your-business-through-a-marketing-plan","status":"publish","type":"post","link":"https:\/\/scallent.com\/en\/posts\/how-to-take-off-your-business-through-a-marketing-plan\/","title":{"rendered":"How to take off your business through a marketing plan"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_single_image image=”6647″ alignment=”center”][vc_column_text]<\/p>\n

Pauliny Zito
\n<\/strong>Planner, copywriter, and copydesk<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_column_text]The Marketing Plan is a detailed document of the strategies and actions to achieve pre-defined objectives oriented toward results and aligned with the company’s purpose, in the short and long term.<\/b><\/p>\n

It can be specific to a brand, a campaign, a product or service, or even product lines.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6647″ alignment=”center”][vc_column_text]<\/p>\n

Pauliny Zito
\n<\/strong>Planner, copywriter, and copydesk<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]The Marketing Plan is a detailed document of the strategies and actions to achieve pre-defined objectives oriented toward results and aligned with the company’s purpose, in the short and long term.<\/b><\/p>\n

It can be specific to a brand, a campaign, a product or service, or even product lines.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]However, first of all, the entrepreneur who wants to develop his business needs to think about a Marketing Plan for his business<\/strong>.<\/span><\/p>\n

In this article, I share with you the structure of a Marketing Plan for your business to take off.<\/span><\/p>\n

\"\"<\/span>Source: Freepik<\/strong><\/h6>\n

Why it is so important to have a Marketing Plan<\/span><\/h1>\n

The Marketing Plan helps the manager to identify, anticipate, implement, and make the most important decisions in his business.<\/b><\/p>\n

Contributes to the organization of work<\/span><\/h2>\n

With a good Marketing Plan, it is possible to align your team, determine all the steps of your online and offline marketing actions, indicate the tools to be used and the deadlines to be met, and improve your company’s practices according to the goals set.<\/span><\/p>\n

Helps you set and achieve goals<\/span><\/h2>\n

Because it allows us to set goals and define strategic objectives, guiding decision-making through real and concrete data and improving the company’s results, in addition to customer satisfaction and employee motivation.<\/span><\/p>\n

Improves brand positioning, awareness and competitiveness<\/span><\/h2>\n

It establishes a solid company presence online and offline, through successful marketing decisions, increasing customer satisfaction, and positioning your products or services well in the market.<\/span><\/p>\n

Increases sales<\/span><\/h2>\n

The company becomes more competitive through more assertive communication and more effective marketing strategies.<\/span><\/p>\n

Optimizes resources<\/span><\/h2>\n

Because you and your entire team know which way to go to minimize the company’s weaknesses and maximize its potential, and thus increase the profitability of the business.<\/span><\/p>\n

Reduces strategic errors<\/span><\/h2>\n

A good Marketing Plan improves the managers’ decision-making and helps to reduce strategic errors because it provides detailed data about internal and external variants.<\/span><\/p>\n

Provides greater financial control<\/span><\/h2>\n

Because it allows you to plan your investments (how much, when, and where to invest) as well as adjust them as the goals are achieved. And it also allows you to know, or at least have a projection, of the Return On Investment (ROI) for each marketing action of your business.<\/span><\/p>\n

Anticipates and\/or prevents crises<\/span><\/h2>\n

A good Marketing Plan knows the needs and desires of its customers as well as the market and the company’s financial situation, so it can predict or indicate changes or problems, acting in time to avoid bad results.<\/span><\/p>\n

\"\"<\/p>\n

Source: Freepik<\/h6>\n

How to create a Marketing Plan for your Business<\/span><\/h1>\n

Introduction<\/span><\/h2>\n

First, write a brief introduction about what you want for your Business Marketing Plan, always results-oriented.<\/span><\/i><\/p>\n

Strategic Vision<\/span><\/h2>\n

Second, understand your business: include and describe the strategic vision of your business as well as your strengths and areas for improvement (Strengths and Weaknesses from the SWOT analysis).<\/span><\/i><\/p>\n

\u201cPeople don\u2019t buy what you do. They buy <\/span><\/i>why<\/span><\/i> you do it.\u201d – <\/span><\/i>Simon Sinek<\/span><\/i><\/p><\/blockquote>\n

Assets (products, channels and target audience)<\/span><\/h2>\n

Then describe the company’s assets, considering the trio of products, channels, and consumers, both current and potential.<\/span><\/i><\/p>\n

Business Context<\/span><\/h2>\n

Analyze the business context: your competitors, in addition to opportunities and threats (Opportunities and Threats from the SWOT analysis).<\/span><\/p>\n

\"\"Source: Rock Content<\/h6>\n

BCG Matrix<\/span><\/h2>\n

The BCG Matrix is a tool developed by Bruce Henderson<\/strong> for the American business consulting firm Boston Consulting Group.\u00a0<\/span><\/p>\n

The objective of the BCG Matrix is to evaluate product portfolios or business units according to their life cycle.\u00a0<\/strong><\/p>\n

It is therefore used to allocate resources in brand and product management (marketing), strategic planning, and portfolio analysis activities.\u00a0<\/span><\/p>\n

The <\/span>BCG Matrix<\/span><\/a> is one of the most widely used ways of representing the integration of the company in the external and internal environments, presenting a competitive advantage for the company as it makes it possible to better understand its products and where to invest.<\/span>\"\"Source: SEMRUSH<\/h6>\n

 <\/p>\n

There are four quadrants present in the BCG Matrix:<\/strong><\/p>\n