{"id":7346,"date":"2023-09-20T10:00:29","date_gmt":"2023-09-20T10:00:29","guid":{"rendered":"https:\/\/scallent.com\/?p=7346"},"modified":"2023-09-20T10:12:05","modified_gmt":"2023-09-20T10:12:05","slug":"developing-mobile-apps-to-improve-marketing","status":"publish","type":"post","link":"https:\/\/scallent.com\/en\/posts\/developing-mobile-apps-to-improve-marketing\/","title":{"rendered":"Developing mobile apps to improve marketing"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_single_image image=”6761″ alignment=”center”][vc_column_text]<\/p>\n

Gabriela Polidoro Lima
\n<\/strong>UX Designer & Content Writer<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_column_text]It’s not news to anyone that the internet has transformed the way brands communicate with their customers and, as a result, new tools and ways of boosting this relationship are emerging all the time. More and more companies are turning to advanced marketing strategies to generate better results for their businesses. <\/strong><\/p>\n

Betting on a proprietary application has been one of the paths adopted by many brands who, with this tool, seek to improve customer loyalty and increase the value of their presence on the web. Differentiating yourself amid the avalanche of information available and still generating income is not an easy task, which is why it’s important to be aware of market trends to choose the best strategy for your brand and your audience.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6761″ alignment=”center”][vc_column_text]<\/p>\n

Gabriela Polidoro Lima
\n<\/strong>UX Designer & Content Writer<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]It’s not news to anyone that the internet has transformed the way brands communicate with their customers and, as a result, new tools and ways of boosting this relationship are emerging all the time. More and more companies are turning to advanced marketing strategies to generate better results for their businesses. <\/strong><\/p>\n

Betting on a proprietary application has been one of the paths adopted by many brands who, with this tool, seek to improve customer loyalty and increase the value of their presence on the web. Differentiating yourself amid the avalanche of information available and still generating income is not an easy task, which is why it’s important to be aware of market trends to choose the best strategy for your brand and your audience.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]<\/p>\n

Self-employment – is it worth it?<\/strong><\/h1>\n

From the outset, it’s important to understand that developing a new mobile application is time consuming and expensive. In addition to the investment of time and money, consider that there are already about three million applications available in the App Store. With this in mind, companies should explore this environment and consider what options already exist, how they can differentiate themselves, and whether it is worth investing in yet another tool to attract and retain customers. If you are going to invest, you need to take the time to understand your customers’ wants and needs, and then design a solution that is ideal for them.<\/p>\n

78% of smartphone customers have used a store’s app to make a purchase.<\/p><\/blockquote>\n

Learn about other strategies related to your own applications:<\/h3>\n

1 \u2013 Omnichannel<\/h2>\n

This cross-channel content strategy is used by organizations to improve the user experience and ensure better relationships at the points of contact. The idea is to integrate all the available channels in an interrelated way and thus allow the customer to start their communication with the company through one channel and continue through another.<\/p>\n

A practical example of this strategy is when a customer starts a purchase on the company’s website, asks questions about the desired product on webchat, sends their proof of address by email, and completes the purchase on a voice call, and most importantly, without having to restart the conversation or repeat information already provided.<\/p>\n

The advantages of applying this strategy are:<\/h2>\n