{"id":7382,"date":"2023-10-04T09:45:05","date_gmt":"2023-10-04T09:45:05","guid":{"rendered":"https:\/\/scallent.com\/?p=7382"},"modified":"2023-10-04T12:06:30","modified_gmt":"2023-10-04T12:06:30","slug":"maximize-your-conversions-email-marketing-strategies-to-recover-abandoned-carts","status":"publish","type":"post","link":"https:\/\/scallent.com\/en\/posts\/maximize-your-conversions-email-marketing-strategies-to-recover-abandoned-carts\/","title":{"rendered":"Maximize your conversions: Email Marketing strategies to recover abandoned carts"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_single_image image=”6647″ alignment=”center”][vc_column_text]<\/p>\n

Pauliny Zito
\n<\/strong>Planner, copywriter, and copydesk<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_column_text]A customer enters a store, walks through the aisles looking at the products, chooses one or two items, and his cell phone rings. He answers the call and, after a few minutes, hangs up and hurries out of the store.<\/strong><\/p>\n

The sales assistant observes the situation but does nothing. He can’t leave the store and go after the customer to ask if he’d like him to keep the products to pay for and pick them up later.<\/strong><\/p>\n

Lost sale.<\/strong><\/p>\n

This is just one of the many situations in which a purchase in a physical store is abandoned. On the internet, in online stores, so-called cart abandonment also happens, and that’s the subject of this article.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6647″ alignment=”center”][vc_column_text]<\/p>\n

Pauliny Zito
\n<\/strong>Planner, copywriter e copydesk<\/span>[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]A customer enters a store, walks through the aisles looking at the products, chooses one or two items, and his cell phone rings. He answers the call and, after a few minutes, hangs up and hurries out of the store.<\/strong><\/p>\n

The sales assistant observes the situation but does nothing. He can’t leave the store and go after the customer to ask if he’d like him to keep the products to pay for and pick them up later.<\/strong><\/p>\n

Lost sale.<\/strong><\/p>\n

This is just one of the many situations in which a purchase in a physical store is abandoned. On the internet, in online stores, so-called cart abandonment also happens, and that’s the subject of this article.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Regardless of the cause of cart abandonment, it’s important to try to recover that sale through an email strategy. <\/span>But before we talk about exactly that, let’s take a look at the e-commerce landscape in the world and in Portugal.<\/span><\/p>\n

E-commerce in the world<\/span><\/h1>\n

Data Reportal’s Global Digital Report 2023<\/span><\/a> reveals that 4.11 billion people<\/strong> shop online, reaching an estimated total spend of 3.59 trillion dollars in the year<\/strong>.<\/span><\/p>\n

The average annual spend per person on online consumer goods is 873 dollars.<\/span><\/p>\n

E-commerce<\/span><\/i> in Portugal<\/span><\/h1>\n

Of the more than 8 million users in Portugal (85% of the country’s population), <\/span>more than 5 million shop online<\/b>, with an estimated total annual spend of 5.04 billion dollars.<\/span><\/p>\n

The average annual spend per person on online consumer goods is 930 dollars <\/b>(around 848\u20ac).<\/span><\/p>\n

The decisive factors influencing online purchases are:<\/b><\/p>\n