{"id":7634,"date":"2024-02-21T10:00:14","date_gmt":"2024-02-21T10:00:14","guid":{"rendered":"https:\/\/scallent.com\/?p=7634"},"modified":"2024-02-21T10:10:43","modified_gmt":"2024-02-21T10:10:43","slug":"how-to-create-a-social-media-marketing-strategy-in-2024","status":"publish","type":"post","link":"https:\/\/scallent.com\/en\/posts\/how-to-create-a-social-media-marketing-strategy-in-2024\/","title":{"rendered":"How to create a Social Media Marketing strategy in 2024"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_single_image image=”7085″ alignment=”center”][vc_column_text]<\/p>\n

Catarina Alves de Sousa
\n<\/strong>Social Media Manager & Content Writer
\n<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_column_text]<\/p>\n

Social media marketing is an essential component of modern communication. By using platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others, companies can reach a wide and diverse audience, promote their products or services, and build lasting relationships with customers.
\n<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”7085″ alignment=”center”][vc_column_text]<\/p>\n

Catarina Alves de Sousa
\n<\/strong>Social Media Manager & Content Writer
\n<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]Social media marketing is an essential component of modern communication. By using platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others, companies can reach a wide and diverse audience, promote their products or services, and build lasting relationships with customers.
\n<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]One of the main benefits of social media marketing is its ability to reach a wide and diverse audience. With over 4 billion active social media users worldwide, there is a significant opportunity to connect with potential customers, regardless of their location or demographic. Social media platforms also offer advanced targeting options, allowing companies to reach specific groups of people based on factors such as age, location, interests, and behaviors.[\/vc_column_text][vc_single_image image=”7615″ img_size=”full” alignment=”center”][vc_column_text el_class=”image-font”]<\/p>\n

Source: Pexels<\/a><\/p>\n

[\/vc_column_text][vc_column_text]One of the main benefits of social media marketing is its ability to reach a wide and diverse audience. With over 4 billion active social media users worldwide, there is a significant opportunity to connect with potential customers, regardless of their location or demographic. Social media platforms also offer advanced targeting options, allowing companies to reach specific groups of people based on factors such as age, location, interests, and behaviors.<\/p>\n

In this article, you’ll find a short, concise guide to how Social Media Marketing works and how to devise your strategy.<\/p>\n

Social media marketing: how does it work?<\/h1>\n

Social media marketing involves creating and sharing content on social media platforms to achieve branding and marketing objectives. This includes text posts, images, videos, and other content that drives user engagement, as well as paid advertising.<\/p>\n

Advantages and Disadvantages of Social Media Marketing<\/h2>\n

[\/vc_column_text][vc_single_image image=”7617″ img_size=”full” alignment=”center”][vc_column_text el_class=”image-font”]<\/p>\n

Source: Pexels<\/a><\/p>\n

[\/vc_column_text][vc_column_text]Although it’s a necessity for practically any company or brand today, that doesn’t mean that Social Media Marketing doesn’t have its advantages and disadvantages.<\/p>\n

Advantages of Social Media Marketing:<\/h3>\n