{"id":7733,"date":"2024-06-10T09:30:05","date_gmt":"2024-06-10T09:30:05","guid":{"rendered":"https:\/\/scallent.com\/?p=7733"},"modified":"2024-06-10T09:42:05","modified_gmt":"2024-06-10T09:42:05","slug":"social-media-manager-responsibilities-tasks-and-tools","status":"publish","type":"post","link":"https:\/\/scallent.com\/en\/posts\/social-media-manager-responsibilities-tasks-and-tools\/","title":{"rendered":"Social Media Manager: responsibilities, tasks and tools"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_single_image image=”6794″ alignment=”center”][vc_column_text]<\/p>\n

Sandra Caravana
\n<\/strong>Copywriter<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-xs”][vc_column_text css=””]A Social Media Manager is responsible for developing strategies to increase followers, creating and supervising campaigns, producing content, analyzing data and communicating with the company’s main stakeholders.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column width=”1\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”6794″ alignment=”center”][vc_column_text]<\/p>\n

Sandra Caravana
\n<\/strong>Copywriter<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″ column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text css=””]A Social Media Manager is responsible for developing strategies to increase followers, creating and supervising campaigns, producing content, analyzing data and communicating with the company’s main stakeholders.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_single_image image=”7724″ img_size=”full” alignment=”center” css=””][vc_column_text css=””]An SMM is responsible for creating the content strategy and increasing engagement between customers and the company on social networks. It’s essential to have the skills of a good storyteller, a flair for design and the ability to analyze what appeals (and what doesn’t) to the public.<\/p>\n

Social media has become essential for the growth of any business. It’s a free shop window, perfect for gaining more visibility and, consequently, customers.
\n[\/vc_column_text][vc_single_image image=”7720″ img_size=”full” alignment=”center” css=””][vc_column_text css=””]<\/p>\n

What a Social Media Manager should know before starting work<\/strong><\/h1>\n

State of the art<\/em>
\nA Social Media Manager must be aware of everything that is happening in the digital and networking world. Not just in terms of content trends, but also in terms of the big picture: being attentive and knowing how to interpret the news, regulations and reports that are published on the subject, as is the case with the DataRePortal<\/a>.<\/p>\n

Getting to know social media<\/em>
\nThe term social media is an umbrella concept: it encompasses all digital social platforms, even though they are all different. Each social network has its own particularities and different audiences. Knowledge of the usability of each network is necessary to decide which networks a brand will use in its digital communication strategy.
\nCritical thinking is required in any profession.<\/p>\n

Strategic planning<\/em>
\nThe ability to develop a long-term strategic plan that aligns social media objectives with the company’s business objectives is the long-term goal of a Social Media Manager.<\/p>\n

Know your target audience and persona<\/em>
\nA Social Media Manager knows that you can’t make content for all people, all interests, all desires and cure all pains in a single space or in a single publication. The same brand can have different target audiences and personas… many!<\/p>\n

Market trends<\/em>
\nKeep up to date with the latest trends and emerging technologies in the field of social media and digital marketing, in order to apply the best practices and innovations in social media strategies.[\/vc_column_text][vc_single_image image=”7722″ img_size=”full” alignment=”center” css=””][vc_column_text css=””]<\/p>\n

What does a Social Media Manager do?<\/strong><\/h1>\n

Creating appealing content<\/em>
\nCreating an editorial calendar for brands, with content that is visually appealing, informative and engaging. This includes producing (or devising) texts, images, videos and other formats.<\/p>\n

Data analysis and interpretation<\/em>
\nBe able to analyze metrics and performance data to assess the effectiveness of campaigns (organic and performance) and adjust strategies as necessary.<\/p>\n

Community management
\n<\/em>Knowing how to interact with the online community effectively, responding to comments, messages and managing feedback in a positive way to strengthen the relationship with followers. Increasingly, social networks are used to engage with potential customers, making them part of the brand’s life. It is thanks to good community management that so many brands use social proof (customer testimonials) as their main selling point.<\/p>\n

Crisis management<\/em>
\nPrepare to deal with crisis situations on social media, including how to respond to negative criticism, complaints and credibility and reputation crises.
\nNot all publicity is good publicity. Or is it?<\/p>\n

Social Media Manager Skills<\/strong><\/h1>\n

Management<\/em>
\nA good manager keeps the team aligned with the objectives of the company and\/or brand and uses appropriate tools to monitor the strategy and goals.<\/p>\n

Knowledge of SEO and ad campaigns<\/em>
\nMastering SEO techniques and managing paid campaigns, such as Google Ads and Meta Ads, is crucial to improving organic and paid results. The SMM must know where to invest, how to set budgets and optimize campaigns to get the best performance and visibility.<\/p>\n

Creativity and innovation<\/em>
\nBeing able to think outside the box and come up with new ideas and approaches to keep content fresh and interesting, differentiating the brand in the digital environment.[\/vc_column_text][vc_single_image image=”7726″ img_size=”full” alignment=”center” css=””][vc_column_text css=””]<\/p>\n

SMM in action: the essential tools and platforms<\/strong><\/h1>\n

SMM is responsible for building the brand’s digital identity. It conveys its vision and values, actively interacts with the public, manages online reputation and adjusts strategies as new trends and technologies emerge. For all this, they need help, also digital help:<\/p>\n

Social media management tools<\/h2>\n

To schedule, publish, manage and monitor content on various social platforms, as well as analyze campaign performance and interact with the public efficiently:<\/p>\n