Today, almost half of the global workforce is freelance, and the trend is growing continuously. 

For this reason, freelancers are faced with an unprecedented level of competition on a global scale. To stand out from the crowd, the solution is personal branding.

Source: Freepik

What is personal branding?

When we say branding, it’s natural to think of big global brands like Nike or Coca-Cola. These are established, reputable brands that convey an unshakeable sense of trust and authority.

It’s the same with personal branding! As freelancers, we are the face of the business. It’s our personality that comes through. It’s how we present ourselves to others. It’s the feeling we convey to those who seek our services.

For this reason, personal branding goes far beyond creating a logo or choosing a color scheme. Communication with clients and the image we convey is just as important.

The importance of a strong personal brand

Competition in the freelance market is fierce and there are thousands of quality professionals around the world. That’s why personal branding isn’t an accessory; it’s a necessity!

Is it that advantageous? Of course, it is!

By creating a personal brand, freelancers can reach their target audience much more effectively. People tend to make an emotional connection with other people, not with companies. That’s where the importance lies of the freelancer making their personality known and clarifying what values they stand for.

In addition, personal branding makes it possible to create a relationship of trust between freelancers and their clients. By positioning themselves as an authority on a particular subject, freelancers can easily attract new clients and get positive recommendations and comments about their work. This is particularly important if you consider that these days customers search for information online before purchasing any type of product or service.

Another great advantage of a strong personal brand is the possibility of charging more for the same services. In other words, a reputable freelancer can justify higher prices and find potential clients willing to pay them.

How to develop a strong personal brand?

Building a personal brand doesn’t happen overnight. It takes time, persistence and consistency. Want to know how to develop a strong personal brand? Read on!

• Bet on authenticity

A freelancer’s personality is the basis of their personal brand. There’s little point in reinventing who you are to meet other people’s expectations. Clients want authenticity! 

That’s why it’s best to let your moral and professional values speak louder. Communication with the client, decision-making and the creative process itself become mo

• Telling your own story

As a freelancer, this will be one of the biggest challenges you face. How do you describe your personality, beliefs and personal tastes in a few, engaging words?

When we write about other people, we have a global and simplified vision. But when you write about yourself, things get more complicated. That’s why it’s best to write several versions until you find the one that best represents you. 

Another tip is to write as if you were talking to a potential client. A simple, conversational text makes it easier to read, captures the reader’s attention, and creates a stronger emotional connection.

• Choosing a business name

This is another common question. Many freelancers decide to use their name, followed by the service they provide. This is an excellent way to get started, especially if you work alone and are the face of the business.

However, if you have a common name, or if you want to expand your business in the future, it’s best to bet on a name that will last over time. If you’re short of ideas for a striking name, you can always use a business name generator.

• Create a brand image

A brand’s image is the way to build memorable mental associations with customers. That’s why it’s important to choose an image that represents the services provided, and the brand’s values and that is easily recognisable.

Colour psychology plays a key role here. Each colour is associated with different emotions. So avoid choosing any colour just because it’s your favourite. You may love black, but if you want to convey an image of calm and tranquillity, it may be better to choose another colour.

In short, you want to convey the right emotions. That’s why it’s important to analyse which colours best convey the desired feeling or emotion.

Source: howtoartist.com

There are various platforms on the internet, such as Canva, that make it easy to create logos. That’s one option. However, when it comes to developing a brand, it’s best to leave this part to a specialized designer. 

• Invest in professional photography

By now, you’ve probably noticed the importance of images. As well as investing in your business image, it’s vital to invest in professional profile photos. 

Several studies indicate that a profile picture of a smiling face is more likely to generate positive results. One of them is to demonstrate openness to establishing contact. In addition, you can include the brand’s colors in the photo, either through the clothing you choose or the background.

To convey a professional and consistent image, it is essential to use the same photo on all social networks and personal websites.

• Develop a personal website

It’s the best way to show the world who you are, what you do and what motivates you. It’s your home in the digital world. 

Nowadays, it’s possible to develop a personal page in a few minutes, without spending a fortune. Platforms such as WordPress or Wix provide free, ready-to-use templates. Simply choose the one that best suits your purpose and get going.

Over time, it’s important to update the website’s content, especially if you’re using it as a portfolio. This way, potential clients have the opportunity to see your work before hiring you.

• Be present on social media

Social media is a powerful tool for building a strong personal brand. Among the most used by freelancers around the world are LinkedIn and Facebook. However, depending on the type of work you do and your target audience, you could also use Instagram, Youtube, or TikTok.

Source: Freepik

As well as being able to interact with your clients, social media is one of the most effective methods for attracting new clients, promoting your work, and providing testimonials from those who have already hired you. 

However, a freelancer’s relationships don’t stop there. A strong online presence allows you to create a network of contacts with professionals in the same field. The likelihood of finding new opportunities increases exponentially.

Being a freelancer…

Especially when you’re just starting, promoting your services is the most time-consuming task. We spend many hours looking for opportunities, sending out proposals, and sharing our best product with potential clients. In between, we also do a bit of work. 

As difficult as this initial phase is, the work put into creating a personal brand is fundamental. It’s what defines your future as a freelancer. That’s why being a freelancer involves discipline and commitment to your chosen craft. It also means dedicating yourself to building a strong personal brand that is easily recognizable.

So? Do you already know what your next step will be?