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Social Media Manager: responsibilities, tasks and tools

o que faz um social media manager
Sandra Caravana
Copywriter

A Social Media Manager is responsible for developing strategies to increase followers, creating and supervising campaigns, producing content, analyzing data and communicating with the company’s main stakeholders.

Sandra Caravana
Copywriter

A Social Media Manager is responsible for developing strategies to increase followers, creating and supervising campaigns, producing content, analyzing data and communicating with the company’s main stakeholders.

o que faz um social media manager

An SMM is responsible for creating the content strategy and increasing engagement between customers and the company on social networks. It’s essential to have the skills of a good storyteller, a flair for design and the ability to analyze what appeals (and what doesn’t) to the public.

Social media has become essential for the growth of any business. It’s a free shop window, perfect for gaining more visibility and, consequently, customers.

social media manager e as redes sociais

What a Social Media Manager should know before starting work

State of the art
A Social Media Manager must be aware of everything that is happening in the digital and networking world. Not just in terms of content trends, but also in terms of the big picture: being attentive and knowing how to interpret the news, regulations and reports that are published on the subject, as is the case with the DataRePortal.

Getting to know social media
The term social media is an umbrella concept: it encompasses all digital social platforms, even though they are all different. Each social network has its own particularities and different audiences. Knowledge of the usability of each network is necessary to decide which networks a brand will use in its digital communication strategy.
Critical thinking is required in any profession.

Strategic planning
The ability to develop a long-term strategic plan that aligns social media objectives with the company’s business objectives is the long-term goal of a Social Media Manager.

Know your target audience and persona
A Social Media Manager knows that you can’t make content for all people, all interests, all desires and cure all pains in a single space or in a single publication. The same brand can have different target audiences and personas… many!

Market trends
Keep up to date with the latest trends and emerging technologies in the field of social media and digital marketing, in order to apply the best practices and innovations in social media strategies.

ferramentas de um social media manager

What does a Social Media Manager do?

Creating appealing content
Creating an editorial calendar for brands, with content that is visually appealing, informative and engaging. This includes producing (or devising) texts, images, videos and other formats.

Data analysis and interpretation
Be able to analyze metrics and performance data to assess the effectiveness of campaigns (organic and performance) and adjust strategies as necessary.

Community management
Knowing how to interact with the online community effectively, responding to comments, messages and managing feedback in a positive way to strengthen the relationship with followers. Increasingly, social networks are used to engage with potential customers, making them part of the brand’s life. It is thanks to good community management that so many brands use social proof (customer testimonials) as their main selling point.

Crisis management
Prepare to deal with crisis situations on social media, including how to respond to negative criticism, complaints and credibility and reputation crises.
Not all publicity is good publicity. Or is it?

Social Media Manager Skills

Management
A good manager keeps the team aligned with the objectives of the company and/or brand and uses appropriate tools to monitor the strategy and goals.

Knowledge of SEO and ad campaigns
Mastering SEO techniques and managing paid campaigns, such as Google Ads and Meta Ads, is crucial to improving organic and paid results. The SMM must know where to invest, how to set budgets and optimize campaigns to get the best performance and visibility.

Creativity and innovation
Being able to think outside the box and come up with new ideas and approaches to keep content fresh and interesting, differentiating the brand in the digital environment.

o que faz um smm

SMM in action: the essential tools and platforms

SMM is responsible for building the brand’s digital identity. It conveys its vision and values, actively interacts with the public, manages online reputation and adjusts strategies as new trends and technologies emerge. For all this, they need help, also digital help:

Social media management tools

To schedule, publish, manage and monitor content on various social platforms, as well as analyze campaign performance and interact with the public efficiently:

  • Hootsuite: for scheduling and social network analysis.
  • Buffer: for scheduling publications and analyzing performance.
  • Sprout Social: for managing, monitoring and analyzing social networks.
  • Emplifi: analysis and benchmarking of social networks.
  • Later: scheduling and managing content on Instagram.
  • TweetDeck: focused on account management and monitoring at X.
  • Brandwatch: advanced platform for brand analysis and monitoring.
  • HubSpot: integrated tool that includes social media management, marketing and CRM.
  • Loomly: social media management platform with a focus on team collaboration.
  • Zoho Social: for scheduling, monitoring and analyzing social networks.
  • Sendible: platform for scheduling and managing multiple social accounts.
  • AgoraPulse: for scheduling, monitoring and analyzing social networks.
  • SocialBee: for scheduling publications and audience growth.

Content creation tools

They allow you to produce attractive and professional visual and multimedia materials intuitively:

  • Canva: for creating visual content and posts for social networks.
  • Adobe Spark: for creating graphics, web pages and short videos.
  • Piktochart and Visme: for creating infographics, presentations and visual reports.
  • Lumen5 and InVideo: for creating videos from articles and texts.
  • Pablo by Buffer: to quickly create images for social networks.
  • Adobe Creative Cloud: professional tools such as Photoshop, Illustrator and Premiere Pro for designing and editing content.
  • Stencil: to create quick and easy graphics for social networks.
  • Kapwing: online tool for video editing, creating memes and other visual content.

Copywriting tools

Allows you to produce persuasive texts quickly for various platforms:

  • Grammarly: for correcting grammar, style and suggestions for improving text.
  • Hemingway Editor: simplifies and clarifies writing, making it more direct and readable.
  • Copy.ai: artificial intelligence platform for generating copy ideas and creative texts.
  • SurferSEO: combines SEO optimization with data-driven content creation.
  • ChatGPT: uses artificial intelligence to generate and improve texts, providing reative and structured suggestions for a variety of content.

Keyword strategy tools

They allow you to find, analyze and select keywords to optimize content and improve visibility:

  • Google Keyword Planner: free Google Ads tool that helps you discover relevant keywords and analyze search volume and competition.
  • Ahrefs: advanced SEO platform that offers a detailed analysis of keywords, including search volume, difficulty and related suggestions.
  • SEMrush: complete digital marketing tool that provides keyword data, competition, trends and ideas for content.
  • Moz Keyword Explorer: helps discover keywords, analyze difficulty and predict potential impact on search traffic.
  • Ubersuggest: offers keyword suggestions, search volume, competitor analysis and content ideas.

Hashtag strategy tools

They allow you to find, analyze and select the most visible hashtags:

  • Hashtagify: allows you to research and analyze the popularity, trends and connections of hashtags on Twitter and Instagram.
  • RiteTag: real-time hashtag suggestions for images and text, helping to increase the reach of posts.
  • Keyhole: management platform that tracks the performance of hashtags, as well as analyzing trends and influencers.
  • Display Purposes: suggestions of relevant hashtags based on an initial hashtag, helping to improve the reach and discovery of content.

Platforms for finding digital influencers

They allow you to analyze and find digital influencers to collaborate with brands:

  • Brinfer: a Portuguese platform that connects brands with digital influencers, facilitating the creation of influencer marketing campaigns. It offers tools for analyzing influencer profiles, campaign management and performance metrics.
  • SocialPubli: connects brands with micro-influencers and influencers on various social networks. Allows for the creation and management of influencer marketing campaigns, audience segmentation and results analysis.
    Influencity: offers a vast database of influencers, with tools for analyzing audience, engagement and reach.
  • Heepsy: helps you find influencers with advanced filters and detailed metrics, making it easier to choose the most suitable ones for campaigns.

Social networks continue to be a key platform for connecting people and growing businesses. You need to work with them and always have someone who knows them well as a partner.

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Responsive design: priority when building a website

Sandra Caravana
Copywriter

With the increase in internet access via mobile devices, it is imperative to make the user experience more dynamic, easy and intuitive. Responsive design creates layouts for different screens, ensuring pleasant aesthetics, easy interaction, excellent readability and intuitive navigation.

Sandra Caravana
Copywriter

With the increase in internet access via mobile devices, it is imperative to make the user experience more dynamic, easy and intuitive. Responsive design creates layouts for different screens, ensuring pleasant aesthetics, easy interaction, excellent readability and intuitive navigation.

Responsive design is the ability to develop web pages whose elements adjust automatically and flawlessly to different screen sizes, constantly guaranteeing pleasant aesthetics, uncomplicated interaction, clear reading and natural navigation.
In other words: if your site isn’t adapted for mobile, the user will give up on the visit, purchase or interaction.

In the last quarter of 2023, mobile devices (excluding tablets) accounted for 58.6% of global website traffic. Since 2017, cell phones and smartphones have maintained a constant presence above 50%, surpassing that mark in 2020, according to available data.

The concept of responsive web design – RWD

Tim Berners Lee was responsible for creating the World Wide Web in 1989. Responsive Web Design, introduced by Ethan Marcotte in 2010, emerged to meet the demands of the new technologies of the 21st century, such as smartphones and tablets, adapting content to the user, thus being in the same line of thought (and work) as the concept of UX: the user’s perspective.

In times past, when creating a website, the choice was between a liquid design, which adjusted to the browser window, or a fixed-width design, with specific dimensions in pixels.

The liquid design caused compression on smaller screens and excessively long lines on larger screens. Meanwhile, the fixed-width design generated horizontal scroll bars on narrow screens and white space around the edges on wider screens.

You don’t need a degree in design to realize when a website isn’t responsive: you’ve probably come across a website that, when viewed on your smartphone, you have to scroll sideways to read the full sentence.

Source: https://www.zilliondesigns.com/blog/ethan-marcotte-responsive-web-design-future/

Responsive design in 3 techniques

Responsive design is not a separate technology, but an approach to web design using practices such as:

  1. Fluid grids: a layout system that uses percentage units to define the width of the grid’s columns and rows.
  2. Fluid images: setting the max-width property to 100% allows images to shrink to fit a narrower column while maintaining their intrinsic size, without enlarging.
  3. Media Queries: instead of having a single layout for all screen sizes, you can change it. For example, sidebars can be repositioned on smaller screens, or an alternative navigation can be displayed, providing flexible adaptation to different viewing conditions.

Source: https://www.seobility.net/en/wiki/Media_Queries

Responsive Design VS Adaptive Design

It’s worth clarifying the difference in concepts before moving on to the reasons and benefits that responsive design can bring to your business or your digital marketing work, so that it’s clear that this web design and programming work is much more than adapting the site to screen sizes.

The difference between responsive and adaptive design lies in the fact that responsive design adjusts the rendering of a single page version, while adaptive design offers multiple, completely different versions of the same page.

Fonte: https://kinsta.com/pt/blog/design-responsivo-web/

Responsive design for Marketing

Responsiveness is the main keyword for engagement strategies.
Being responsive is no longer about being able to reply to a customer’s email in less than 24 hours. It’s now about the customer getting a response while visiting your business website.

Investing in responsive design, investing in responsive human resources, will result in faster conversions. It will have an impact on three fronts: technical, experience and objectives.

Technical: eliminates the need to create specific layouts for each type of computer, smartphone or tablet.

Experience: UX/UI Designer seeks to improve the user experience in every aspect. Responsive design ensures consistency and avoids frustration.

Objectives: As well as avoiding problems such as missing buttons in broken layouts, it reinforces the fundamental concept of balance between form and function, ensuring the success of the user experience on different devices.

Responsive websites avoid

  • the need to zoom in to read text on mobile devices;
  • cluttered overlapping of elements on smaller screens;
  • hiding buttons and CTA’s on different resolutions;
  • loss of important information on smaller screens;
  • misalignment of forms and input fields;
  • creation of unnecessary scroll bars on smaller devices.

Source: Estúdio Criarte

Responsive design and SEO

Based on recent data showing the increase in mobile traffic to your site, it’s clear that even if you decide to start a site with a desktop version, you’ll need to invest in a mobile-friendly version and later – but not too late – a mobile-first version.

Since 2018, with Google’s adoption of the mobile-first principle, page loading speed has become crucial for SEO. Responsive design condenses pages for faster loading, especially on smaller screens, avoiding user frustration.

SEO agencies recommend responsive design to reduce bounce rates and improve search engine rankings: responsive design makes it easier to deliver content in an organized and clear way.

The ability to easily view and navigate content on any device is essential for creating good first impressions.

With the increase in the volume of internet access via mobile devices, the number of online purchases made via these devices is also following the same upward trend.
A responsive website creates more interaction, providing digital word-of-mouth, which is to say, more shares on social networks.

Responsive design and copywriting

If images have to be optimized, so do words.

Labels and placeholders are strategic decisions.

Labels tell users what information should be in a particular form field and are usually positioned outside of it. A placeholder, located within a form field, is a suggestion, description or example of the information required for a particular field. Good UX practice dictates that the placeholder disappears when the user types in the field.

The decision whether or not to write a placeholder will also depend on the persona of your business: how digitally literate is your persona?

Current best practices suggest replacing the placeholder with a more explanatory label.

Source: https://www.nngroup.com/articles/form-design-placeholders/

Benefits of responsive design

  1. A responsive website provides easy access on any device, without the need to zoom or scroll horizontally.
  2. Google recommends responsive sites because a single site with the same URL makes it easier to crawl and index.
  3. Users easily find what they’re looking for, increasing engagement and potentially generating more sales or leads.
  4. Managing a single responsive site saves time and resources
  5. A responsive website conveys a more professional and up-to-date brand image.
  6. Responsive design facilitates the implementation of marketing strategies, allowing detailed analysis of user behavior on various devices, enhancing the overall marketing strategy.
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Artificial Intelligence and Machine Learning

Gabriela Polidoro Lima
UX Designer & Content Writer

We live in a new technological era, where every day new products and tools are created to make life and work more efficient, faster, more practical and easier. The development of new software produces a large number of tools and technologies that make it possible to achieve more with less.
Technology has seen more changes in the last 12 months than in the last 10 years in total, thanks to one disruptive factor: Artificial Intelligence. And if 2023 was the year of consolidation, 2024 will be the year of operationalization.

Gabriela Polidoro Lima
UX Designer & Content Writer

We live in a new technological era, where every day new products and tools are created to make life and work more efficient, faster, more practical and easier. The development of new software produces a large number of tools and technologies that make it possible to achieve more with less.
Technology has seen more changes in the last 12 months than in the last 10 years in total, thanks to one disruptive factor: Artificial Intelligence. And if 2023 was the year of consolidation, 2024 will be the year of operationalization.

Artificial Intelligence (AI)

Artificial Intelligence (AI) is computer software that mimics human cognitive abilities to perform complex tasks that historically could only be done by humans, such as decision-making, data analysis, and language translation.
In other words, it is code in computer systems explicitly programmed to perform tasks that require human reasoning. Although machines and automated systems follow a set of instructions and execute them unchanged, those using AI can learn from their interactions to improve their performance and efficiency.

While AI is the broad science of reproducing human capabilities, Machine Learning is a specific subset of AI that trains a machine to be able to learn. In other words, it is a method of analyzing data that automates the construction of analytical models. It is a branch of Artificial Intelligence based on the idea that systems can learn from data, identify patterns and make decisions with little human intervention.

We know that technology is always advancing to improve and make people’s lives easier and when we analyze these advances from a professional perspective, more specifically code development, we realize that the benefits are even more impactful. As well as making it easier and quicker to create, these techniques make programming more accessible to non-specialists by automating tasks such as writing, synthesizing, checking, testing, and maintenance.

And if Artificial Intelligence is playing a revolutionary role in the way society carries out its activities, programming is no exception. Development professionals can become even more efficient if they know how to apply the benefits of new technologies in practice, as well as collaborate with systems and take advantage of their insights and automation.

Other benefits:
Task automation

Repetitive and monotonous tasks can be easily automated, creating more time for more valuable ones, such as those of greater value, such as developing algorithms and solving complex problems.

Process optimisation

AI algorithms can analyze application performance, identify bottlenecks, and suggest improvements. This allows for the optimization of codes, and greater software efficiency, and even helps with project management and the efficient allocation of resources.

Assistance with decisions

Providing valuable insights when analysing a large volume of data is a great aid to decision-making. For example, determining which resources should be prioritized, based on user feedback and analysis of usage data.

Improving security

Automate the detection of vulnerable points and identify suspicious activity and cyber attacks.

But how can Machine Learning algorithms be applied in practice?

It is already possible to identify many examples of the application of Machine Learning in our daily lives and many sectors are already being impacted by this technology.

Entertainment and Multimedia

– Streaming platforms: use of recommendation algorithms to suggest programs and films to viewers.
– Social networks: personalized recommendations through searches, screen time and likes.

Health and Medicine

– Diseases: identification of diseases, more accurate diagnoses and improved treatments.
– Tests: analyzing medical images (X-rays and MRI scans) and identifying anomalies more assertively.
– Data analysis: detection of health trends and risks by analyzing data from a large number of patients, enabling more effective public health interventions.

Finance

– Fraud detection and risk analysis: identifying suspicious patterns in financial transactions to protect institutions and clients.
– Forecasting market trends: greater assertiveness and security when making investment decisions.

Natural language processing (NLP)

PLN is a sub-area of Machine Learning that converts information from computer databases into a language that is understandable to humans.
– Automatic conversion of information: automatic mobile phone corrector, language translation, virtual assistants, and chatbots.

Virtual Assistants became popular in 2011 with the launch of Siri by Apple. Since then, other examples have appeared on the market, which has helped them become popular and gain more space in people’s homes. A virtual assistant is nothing more than software designed to execute voice or written commands. They learn to understand voice patterns, and the way words are spoken, and deliver the best result for the command given. They can be connected to mobile phones, lamps, fridges, or television screens.

The Internet of Things (IoT) is the name given to the integration between these products and the internet, i.e. they work when connected to Wi-Fi and can be used remotely.
Alguns exemplos disponíveis no mercado:
– Amazon’s Alexa: launched in 2014 as a “voice-controlled artificial intelligence”, it responds to commands to play music, read the news, and dim light bulbs.
– Cortana, by Microsoft: launched in the same year, it is described as a productivity assistant that “will help you save time and focus on what’s most important”.
– Apple’s Siri: the first version was launched in 2011 with technology, but is now able to perform complex tasks using voice commands.

But the importance of these products goes far beyond responding to the commands they are given, they play an essential role when it comes to accessibility for people with disabilities. Increasing autonomy and carrying out tasks that might previously have seemed challenging are just some of the benefits. In addition, calling for help in dangerous situations can be much easier and safer when using this type of technology. A great advantage!

Capable of creating text, images and videos from commands, with impressive speed and quality, chatbots are generative Artificial Intelligence tools. The most popular ones currently available are:
– Merly.ai, the AI assistant: it helps programmers understand, correct and maintain complex c, while providing information tracking ,g and summaries on code quality.
– GitHub Copilot, the AI pair programmer: suggests code and functions in real time. According to GitHub itself, this tool has a real impact on the productivity and happiness of software development teams.
– OpenAI Chat GPT, the chatbot: generates code fragments in various programming languages based on immediate examples. The generated code is kept in context in the conversation and can be changed, improved, or corrected during the process, simulating interaction with a real human being.

It is important to emphasize that while these applications bring significant benefits, they also raise ethical and privacy issues that need to be addressed carefully. Responsible exploitation of resources must be at the center of systems development and not only involves moral considerations but also preventing negative impacts and ensuring beneficial development.

Some of the main ethical challenges related to Artificial Intelligence:
– Trends and discrimination: Algorithms are trained based on existing data and can contain inbuilt biases and discrimination, leading to unfair decisions and social inequalities.
– Privacy and security: With the massive collection of data, AI can cause people’s privacy to be violated through the misuse of personal information.
– Responsibility and transparency: The opacity of AI systems can make it difficult to attribute responsibility in the event of errors or accidents caused by intelligent machines.
– Technological unemployment: AI-driven automation could lead to the displacement of traditional jobs, encouraging an ethical approach to the re-employment and re-skilling of the workforce.
– Machine autonomy: With the advance of AI comes the possibility of autonomous machines making critical decisions without human intervention, raising questions about ethics.
– Information manipulation: Dissemination and creation of false information and manipulation of content can be done through AI.
– Human-machine relations: As machines become more intelligent and interactive, it becomes relevant to think about the issue of empathy and ethics in human-machine relations.

In order to minimize the impact of these challenges, measures can be taken such as:
– Ensuring diversity in data to train algorithms to be diverse and representative of society.
– Developing transparent systems allowing users to understand how decisions are made.
– Establishing regulations and ethical standards to guide responsible use and protect individual rights.
– Educate and raise awareness about ethical issues to promote conscious and responsible use.
– Work collaboratively to address ethical issues between companies, governments, academic institutions, and civil society.

The future is deeply intertwined with AI, and those who embrace this partnership are destined to become the most efficient and successful programmers of tomorrow. A new technological era is approaching which will have a tremendous impact on the IT industry, so embracing and adapting to this change will position many professionals and organizations for digital success in the coming years.

Fontes das imagens:
Imagem Machine Learning
https://www.linkedin.com/pulse/machine-learning-qual-o-seu-papel-da-sociedade-t%C3%A2nia-marante/?originalSubdomain=pt

Imagem Chatbots
https://itforum.com.br/noticias/7-mitos-sobre-chatbots-e-assistentes-virtuais/

Imagem AI
https://blog.axians.pt/machine-programming-ia-no-desenvolvimento-de-software

Imagem Ética
https://medium.com/data-hackers/explainable-ai-extraindo-explica%C3%A7%C3%B5es-e-aumentando-a-confian%C3%A7a-dos-modelos-de-ml-3a89b7b5a584

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How to create a Social Media Marketing strategy in 2024

Catarina Alves de Sousa
Social Media Manager & Content Writer

Social media marketing is an essential component of modern communication. By using platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others, companies can reach a wide and diverse audience, promote their products or services, and build lasting relationships with customers.

Catarina Alves de Sousa
Social Media Manager & Content Writer

Social media marketing is an essential component of modern communication. By using platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others, companies can reach a wide and diverse audience, promote their products or services, and build lasting relationships with customers.

One of the main benefits of social media marketing is its ability to reach a wide and diverse audience. With over 4 billion active social media users worldwide, there is a significant opportunity to connect with potential customers, regardless of their location or demographic. Social media platforms also offer advanced targeting options, allowing companies to reach specific groups of people based on factors such as age, location, interests, and behaviors.

Source: Pexels

One of the main benefits of social media marketing is its ability to reach a wide and diverse audience. With over 4 billion active social media users worldwide, there is a significant opportunity to connect with potential customers, regardless of their location or demographic. Social media platforms also offer advanced targeting options, allowing companies to reach specific groups of people based on factors such as age, location, interests, and behaviors.

In this article, you’ll find a short, concise guide to how Social Media Marketing works and how to devise your strategy.

Social media marketing: how does it work?

Social media marketing involves creating and sharing content on social media platforms to achieve branding and marketing objectives. This includes text posts, images, videos, and other content that drives user engagement, as well as paid advertising.

Advantages and Disadvantages of Social Media Marketing

Source: Pexels

Although it’s a necessity for practically any company or brand today, that doesn’t mean that Social Media Marketing doesn’t have its advantages and disadvantages.

Advantages of Social Media Marketing:

  • Broad reach: Social Media Marketing is extremely powerful for companies because of its ability to reach a wide and diverse global audience. Social media allows companies to communicate directly with a wide range of potential customers from all geographical locations. In addition, social media platforms offer advanced targeting options, allowing companies to direct their ads and content to specific groups of people based on interests, behaviors, demographics, and much more. This increases the relevance and effectiveness of campaigns, making social media marketing not only comprehensive but also precisely targeted;
  • Cost-effective: compared to traditional advertising methods, Social Media Marketing can be less expensive and offer a high return on investment. Companies can reach a large number of people at a relatively low cost, taking advantage of the platforms to connect directly with customers, receive feedback in real-time, build relationships, and build customer loyalty through meaningful interactions. What’s more, content on social media can go viral quickly, which means that brand messages can be amplified exponentially, increasing visibility and brand recognition significantly.

To help you create a social media strategy with a limited budget, we recommend reading the article “Digital marketing strategies for small businesses: how to make the most of a limited budget“.

  • Direct engagement: companies can reach a large number of people at a relatively low cost, taking advantage of platforms to create engagement directly with customers, receive feedback in real time, build relationships and build customer loyalty through meaningful interactions. What’s more, content on social networks can quickly go viral, which means that brand messages can be amplified exponentially, increasing visibility and brand recognition significantly.

Disadvantages of Social Media Marketing:

  • Reputation: gmanaging a crisis can be challenging and damaging to a company’s/brand’s reputation;
  • Constant change: platforms are constantly changing, requiring frequent adaptations, meaning that the process of learning how social media works never ends;
  • Limited visibility: algorithms can limit the reach of posts, no matter how good the content is.

How to design a Social Media Marketing Strategy

The Social Media Marketing strategy consists of a detailed plan that guides how a company or brand interacts with its audience, promotes products or services, and achieves its business goals through social networks. It consists of a series of carefully planned steps and methods, based on understanding the target audience, choosing the most appropriate platforms, and creating content that resonates with that audience. Here are the essential elements of a social media marketing strategy and the importance of having one (and applying it):

  • Define your objectives: swhether it’s increasing brand awareness, sales, or engagement;
  • Know your audience: identify who your customers are and what they want;
  • Choose the right platforms: not all social networks are suitable for all businesses
  • Create relevant and attractive content: ccreating relevant and attractive content that resonates with your audience is one of the most important pillars of Social Media Marketing. This means developing messages, images, videos, and other types of media that capture the public’s attention, encourage engagement, and reinforce the brand’s image;
  • Monitor and adjust: use analysis tools to measure performance and adjust strategies as necessary.

To better adapt your social media strategy, be sure to read the article “How to create and define your target audience on social media?“.

Examples of Social Media Marketing Strategies

Source: Pexels

In the dynamic world of social media marketing, companies have a variety of strategies at their disposal to increase reach, engage audiences, and boost sales. Choosing the right strategy depends on several factors, including the brand’s objectives, the target audience, the type of product or service offered, and the budget available.

Below we’ve listed some examples of effective social media marketing strategies that have helped companies build a solid online presence, create a community, and convert followers into customers. These strategies are adaptable and can be customized to meet each company’s specific needs and objectives.

  • Influencer campaigns: partnerships with influencers to reach new audiences.
  • User-generated content: encourage customers to share their own experiences with the brand;
  • Competitions and sweepstakes: engage your audience with interactive activities;
  • Paid advertising: invest in targeted adverts to increase reach.

Essential Tips for Maintaining a Social Media Marketing Strategy

Maintaining an effective Social Media Marketing strategy requires not only the implementation of initial tactics but also continuous monitoring and adjustment.

Here are some essential tips that all companies should consider to ensure that their social media presence is productive and aligned with their long-term business objectives.

  • Consistency: maintain a regular and coherent presence;
  • Active listening: monitor what is said about your brand and respond appropriately;
  • Adaptation: be ready to change strategy according to market trends and consumer behavior;
  • Measurement: define clear metrics to evaluate the success of your initiatives;

By considering these aspects, companies can harness the power of social networks to improve visibility, interact with customers, and drive growth. It’s crucial to stay up to date on the latest trends and technologies, as the field of digital marketing is constantly evolving.

Start 2024 on a high note on social media

Source: Pexels

As we’ve already mentioned a few times in this article, the world of social media is always changing; whether due to the way algorithms work or as a result of the introduction (or disappearance) of certain features. This means that for your strategy to “succeed” on social media, you’ll have to stay alert and informed about changes, yes, but also trends.

For 2024, if you haven’t already started, consider exploring video marketing as the preferred content to share on your social networks, and don’t forget to integrate Influencer Marketing as required into your strategy, as it shows no signs of slowing down in effectiveness and popularity next year.

If you need professional and experienced help in creating your social media marketing strategy, you can count on Scallent and its talent pool to serve your brand.

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Digital marketing strategies for small businesses: how to make the most of a limited budget

Catarina Alves de Sousa
Social Media Manager & Content Writer

Neste nosso mundo cada vez mais digital, o Marketing Digital tornou-se uma ferramenta essencial para todas as empresas, independentemente do seu tamanho. Para pequenas empresas com orçamentos limitados, maximizar o retorno do investimento em marketing digital pode ser um desafio. No entanto, com as estratégias certas, é possível aproveitar ao máximo um orçamento limitado.

Catarina Alves de Sousa
Social Media Manager & Content Writer

Neste nosso mundo cada vez mais digital, o Marketing Digital tornou-se uma ferramenta essencial para todas as empresas, independentemente do seu tamanho. Para pequenas empresas com orçamentos limitados, maximizar o retorno do investimento em marketing digital pode ser um desafio. No entanto, com as estratégias certas, é possível aproveitar ao máximo um orçamento limitado.

Para qualquer empresa se manter competitiva, uma forte estratégia de Marketing Digital é essencial. Se tem uma pequena empresa, uma boa estratégia de marketing digital é essencial se quiser posicionar-se à frente da concorrência. À medida que a tecnologia continua a desenvolver-se a um ritmo alucinante, a comunicação online e as próprias plataformas de redes sociais crescem em dimensão e importância, pelo que garantir a sua presença digital já não é algo opcional, mas sim essencial.

De fato, 63% das empresas aumentaram os seus orçamentos de marketing digital no ano passado, portanto, ao não fazê-lo, corre o risco de ficar para trás.

Fonte: Statista
Alocação de orçamento para online marketing de acordo com CMOs em todo o mundo em março de 2022, por canal

 

Vamos então explorar algumas estratégias de Marketing Digital que pode pôr em prática na sua empresa, independentemente da sua dimensão ou budget.

1. Conheça o seu público-alvo

A primeira etapa para uma estratégia de marketing digital eficaz é entender quem é o seu público-alvo. Isso inclui conhecer as suas preferências, comportamentos e necessidades. Com essas informações, poderá criar campanhas de marketing mais direcionadas e eficazes.

Será necessário elaborar relatórios que o ajudem a estudar e a manter um registo das principais características dos seus clientes e potenciais clientes, pelo que deve ter isso em mente no aperfeiçoamento de qualquer estratégia. 

2. SEO (Search Engine Optimization)

O SEO é uma estratégia de marketing digital de baixo custo que pode gerar um alto retorno de investimento. Ao otimizar o seu site para motores de pesquisa, poderá aumentar a visibilidade do seu negócio e atrair mais tráfego para o seu site.

Na sua forma mais simples, as boas práticas de SEO utilizam palavras-chave no seu site para ajudar a impulsionar o desempenho e garantir que tenha uma classificação mais alta nos resultados de pesquisa online. Ao fazer isso, é mais provável que sua empresa seja reconhecida e o tráfego para o seu site aumente.

Uma boa estratégia de SEO também pode ajudar a sua pequena empresa:

  • A construir confiança com os seus clientes;
  • A melhorar organicamente a sua visibilidade;
  • A aumentar a sua credibilidade;
  • A maximizar estratégias de marketing pago;
  • A expandir o seu alcance;
  • A melhorar a usabilidade do site;
  • A impulsionar as taxas de engagement dos utilizadores.

O conteúdo incorporado de SEO deve sempre ser impactante e direcionado ao tráfego, e é por isso que tantas empresas agora empregam especialistas em SEO. No entanto, se a sua pequena empresa estiver restrita a um orçamento apertado, existem vários pequenos cursos e tutoriais online e em vídeo que poderão ensinar-lhe aquilo que precisa de saber para alavancar esta estratégia essencial.

3. Marketing de conteúdo

O marketing de conteúdo é outra estratégia de baixo custo que pode ser muito eficaz. Ao criar conteúdo relevante e de alta qualidade, conseguirá atrair e envolver o seu público-alvo, aumentando a sua reputação e visibilidade online.

A pesquisa gera 53,3% do tráfego global da Web (dos quais o Google detém uma grande participação de mercado de 92%). Os 46,7% restantes são provenientes do tráfego total combinado de redes sociais, anúncios de pesquisa pagos, anúncios gráficos, tráfego direto, tráfego de email e tráfego de referência de outros sites.

Portanto, claramente, uma das maneiras mais eficazes de atrair clientes para a sua loja online com um orçamento limitado, é publicar conteúdo relevante no seu website e blog direcionado às palavras-chave que as pessoas usam ao procurar uma solução no seu nicho.

Ao criar conteúdo informativo e envolvente que aparece regularmente nos resultados de pesquisa, atrairá leitores que, de outra forma, não encontrariam o seu site. Isso pode incluir artigos sobre seus produtos ou serviços, notícias do setor ou dicas e conselhos para os consumidores.

Aqui, outra dica importante é lembrar-se de não trabalhar o conteúdo apenas para os motores de pesquisa, mas também – e acima de tudo – para leitores humanos, especialmente aqueles que ainda valorizam conteúdo de qualidade.

Leia também: Funil de Marketing de Conteúdos: um mini-guia definitivo

Fonte: Ikea

 

A Ikea tem várias publicações no seu site nas quais aborda diversos temas de lifestyle relevantes ao seu público-alvo e aproveitando sempre a oportunidade para fazer a ligação a produtos que vende nas suas lojas. 

Ainda que este seja um artigo mais direcionado a pequenas empresas, nada o impede de tirar inspiração de “gigantes” como a Ikea.

4. Redes sociais

As redes sociais são uma ferramenta poderosa para empresas de qualquer dimensão. Elas permitem que se conecte diretamente com o seu público-alvo, construa relacionamentos e promova o seu negócio. Além disso, muitas plataformas de redes sociais oferecem opções de publicidade de baixo custo que podem ser altamente direcionadas.

Outra maneira económica de publicitar o seu negócio é desenvolver uma presença nas redes sociais. Isto envolve a criação de perfis em plataformas como o Facebook, Twitter, Instagram, TikTok e LinkedIn e, em seguida, envolver-se ativamente com os seus seguidores, publicando conteúdo de qualidade, respondendo a comentários e fazendo networking com outras empresas.

A chave para uma presença bem-sucedida nas redes sociais é publicar conteúdo que ressoe com seu público-alvo e interagir com os utilizadores/seguidores regularmente para construir relações.

Mas para que essa estratégia dê frutos, precisa de conhecer muito bem os dados demográficos (quem são) e psicográficos (o que pensam e sentem) do seu público — caso contrário, as suas mensagens podem não ter o efeito que deseja.

Para além disso, precisa ainda de descobrir quais as plataformas de social media que o seu público-alvo frequenta para poder concentrar os seus esforços apenas nas plataformas que contam. Ou seja, não irá compensar estar em todas as plataformas ao mesmo tempo, mas sim nas plataformas certas.

Por exemplo, se seu público-alvo é formado por clientes com potencial B2B, publicar  regularmente no LinkedIn é uma resposta lógica e acertada, ao invés de concentrar a maior parte dos seus esforços no TikTok ou no Instagram.

Por outro lado, se tiver uma loja online que vende roupas ou acessórios para adolescentes e jovens adultos, o TikTok e o Instagram provavelmente serão a sua melhor escolha para se ligar a este público-alvo.

Algumas dicas para criar conteúdo de valor nas redes sociais:

  • Promova as publicações do blog da sua empresa com link para o website, para aumentar o tráfego;
  • Converse diretamente com os seguidores para expressar a voz da sua marca e obter mais engagement;
  • Faça sondagens e solicite feedback;
  • Utilize excertos de formas de conteúdos mais longos e crie publicações rápidas e informativas que são mais fáceis de consumir.

O mundo das redes sociais e do Social Media Marketing é vasto, complexo e em constante mudança. Não se sinta culpado por não saber navegá-lo intuitivamente à primeira. Se tiver vontade de aprender mais, existem vários tutoriais e vídeos para o orientar e ajudar a navegar nestas águas misteriosas.

Leia também: Como criar e definir o seu público-alvo nas redes sociais

Fonte: United Colors of Benetton

 

Caso tenha uma loja online, poderá aproveitar partilhas de influenciadores ou de seguidores que partilhem conteúdo no qual estão a utilizar os seus produtos. Ter uma secção no seu site com conteúdo deste género, é uma excelente ideia.

5. Email Marketing

O email marketing é uma das estratégias de marketing digital mais eficazes em termos de custo. Ele permite que se conecte diretamente com os seus clientes, fornecendo-lhes informações relevantes e ofertas personalizadas.

Apesar do aumento da utilização das redes sociais e de outras ferramentas de marketing digital semelhantes, o email marketing ainda é uma parte fundamental de qualquer estratégia de marketing digital bem-sucedida.

Independentemente da idade, quase toda a gente usa um email, o que significa que tem a oportunidade de expandir o seu alcance e atingir pessoas de todos os dados demográficos e origens. No entanto, é importante segmentar, ou seja, curar o conteúdo aos diferentes segmentos de clientes ou leads que tem na sua lista de contactos ou mailing list.

Newsletters informativas mensais, promoções, notícias e passatempos/sorteios são ótimas maneiras de se envolver com o seu público por meio de emails. Também é uma ótima opção de baixo custo que permite personalizar as suas mensagens para ajudar a sua marca a conectar-se com o seu público-alvo a um nível mais profundo.

Dicas rápidas

Embora o Marketing Digital possa parecer uma tarefa desafiadora para pequenas empresas com orçamentos limitados, com as estratégias certas, é possível obter um alto retorno do investimento. Ao conhecer o seu público-alvo, otimizar o seu website para motores de pesquisa, criar conteúdo de alta qualidade, utilizar as redes sociais e o email marketing, pode maximizar o seu orçamento de marketing e alcançar o sucesso online.

  • Pesquise os seus concorrentes: conhecer as marcas dos concorrentes e o que eles oferecem é um bom ponto de partida. Isto é especialmente relevante para novas startups que ainda estão a apalpar terreno e a tentar conquistar o seu lugar;
  • Fale com os clientes e entenda o seu público: falar com clientes existentes e potenciais é absolutamente essencial, seja através de ações, sondagens ou de community management; o importante é descobrir tudo o que for possível sobre o seu público-alvo;
  • Crie uma conta no Google My Business e melhore as avaliações dos clientes: ter uma listagem no Google My Business é uma ótima maneira de melhorar a sua visibilidade online;
  • Aperfeiçoe o seu website: há inúmeras maneiras de melhorar e desenvolver o seu site, mas acertar os fundamentos primeiro é absolutamente essencial;
  • Crie conteúdo interessante: o conteúdo é rei. Sejam postagens de blog ou vídeos, o conteúdo que produz é uma das melhores ferramentas de marketing digital que existem;
  • Otimize o seu website para utilizadores de dispositivos móveis: é incrivelmente importante que o seu site seja adequado para telemóveis, uma vez que é onde ocorrem a maioria das visualizações hoje em dia;
  • Entenda e melhore o seu SEO: nenhuma estratégia de marketing digital está completa sem considerar o SEO,
  • Escolha a plataforma de social media que seja melhor para o seu negócio: cada vez mais, as redes sociais a tornar-se uma das ferramentas mais importantes que uma empresa pode usar como parte de sua estratégia de marketing digital;
  • Desenvolva o email marketing: apesar do aumento da utilização das redes sociais e de outras ferramentas de marketing digital semelhantes, o email marketing ainda é uma parte fundamental de qualquer estratégia de marketing digital bem-sucedida;
  • Entre em contato com influenciadores: trabalhar com influenciadores é uma ótima maneira de fazer com que a sua pequena empresa seja reconhecida e aumente o reconhecimento junto do seu público-alvo.
Fonte: WordStream

Não existem estratégias de marketing sem falhas

Apesar de termos partilhado consigo algumas estratégias que poderão ajudar a aumentar a notoriedade, o alcance, engagement e, quiçá, as vendas do seu negócio, saiba que não tem (nem deve) colocar todas as estratégias de marketing em curso. Algumas serão apropriadas ao seu negócio e budget, outras não. Especialmente no que diz respeito a tendências, não se sinta pressionado a embarcar em todas. Também não deverá ter receio de testar e falhar, uma vez que esse é precisamente o caminho que leva às aprendizagens mais valiosas. 

Teste, repita, analise e abandone as estratégias que não funcionarem para si.

Se precisar de ajuda para desenvolver uma estratégia de marketing digital 100% personalizada ao seu negócio, fale connosco.

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Freelancer: utopia or a possible dream job?

Pauliny Zito
Planner, copywriter and copydesk

Working for yourself. That’s what defines freelancing, a term meaning a freelancer who provides services independently for companies or individuals for set periods.

Freelancing offers flexibility, independence, and the opportunity to pursue your passion.

Pauliny Zito
Planner, copywriter and copydesk

Working for yourself. That’s what defines freelancing, a term meaning a freelancer who provides services independently for companies or individuals for set periods.

Freelancing offers flexibility, independence, and the opportunity to pursue your passion.

In the words of Peggy De Lange, VP of International Expansion at Fiverr, a platform that connects businesses to freelancers:

“The pandemic has caused people to look for alternative ways to ply their trade. For those who were used to working in a more traditional format, the forced adhesion to the home office ended up working as an experience that showed that it is possible to unite flexibility and productivity. Naturally, professionals want to keep the most positive aspects of this experience from now on, which ends up contributing for many to move towards the freelance market”.

Souce: Andrea Piacquadio, Pexels

Freelancer Skills

The freelancer must have good verbal and written communication, a high capacity for time management and planning, high commitment, and, above all, be very organized and have the discipline to prioritize activities and meet deadlines.

Focusing on problem-solving is one of the secrets to being successful in the areas of discipline and balance. To do so, the first step is to know what exactly you have to solve. 

Other necessary skills are adaptability and empathy because to be able to solve the clients’ problems, first of all, it is necessary to understand them. And to understand them well, you have to put yourself in their shoes.

The freelancer must be able to establish clear boundaries between professional and personal life and be careful not to be influenced by the many distractions present at home.

Being a freelancer implies being your boss, a challenge that requires the professional to develop leadership. First, of oneself. Then, in the freelancer and client relationship, leadership is present in creating trust and credibility. For freelancers working with partners, leadership should be exercised with cordiality and security, while giving them autonomy. Finally, there is also the leadership relationship with family and friends, so that they perceive the seriousness of your work and respect schedules and limits. 

Last but not least, the freelancer must know how to promote their work, building their strong personal brand, which will only be achieved if the professional is a specialist in a certain niche – and not a generalist. 

How to build a strong personal brand? By having a good Networking strategy.

  • Have and nurture a wide list of contacts to get good opportunities, bearing in mind that it is not enough to gather contacts; you have to keep them “alive”;
  • Participate in events in the same sector as yours;
  • Being present and active in employment groups;
  • Subscribe to freelancing platforms and connect with other freelancers;
  • Participate in discussions and be present on social media, especially LinkedIn, posting frequently and interacting with potential clients;
  • Having a website/portfolio that is always up to date and posting it constantly;
  • Build a name in the market, becoming a reference in your area as a freelancer;
  • Maintain a good relationship with your clients, based on trust;
  • Keep yourself always contactable and available.

Benefits of being a freelancer

While freelance work is better in terms of flexibility and purpose, traditional, contract jobs, for example, offer better benefits and financial stability.

Working as a freelancer offers professionals the opportunity to be in control of their careers, which cannot be achieved through traditional employment.

Being able to work remotely, having the flexibility to spend more time with your family, living your desired lifestyle, looking after your physical and mental health, and also controlling your earning potential are some of the key benefits of being a freelancer.

Source: Fauxels, Pexels

Tip: do some financial planning. Considering that a freelancer’s monthly salary is variable, good financial planning is to keep in mind how much money you have, how much you will receive, and how much and how you are spending it. Only then you can make assertive decisions and not spend more than you can afford.

10 myths of the freelance career

1. Freelancer sets the extra budget

The professional may even use the freelance work as an extra, but nothing prevents him from making it his main remuneration.

2. The freelancer earns little

Specialists in their fields of expertise who work as freelancers no longer have their hourly rate determined by a company and set their price, usually charging above average.

3. Freelancing is for those who are entering the job market

Although it is a very attractive area for young people at the beginning of their career, who are driven by novelty and seek more freedom and flexibility, it is not an area exclusive to this public.

4. No need to work in a team

This is because, even if the freelancer does not meet the company’s team, there is always interaction and collaboration between both, from the receipt and understanding of the briefing to the execution within the predetermined deadline.

5. Few working hours per day

The number of working hours of the freelancer depends on several factors, and may sometimes even be higher than the standard workload of companies, namely: number of clients and jobs, degree of difficulty and complexity of each job, capacity, and pace of production, and concentration of the freelancer, among others. As the freelancer does not have a workload to comply with, he establishes how many hours he should work according to his needs and deadlines.

6. Freelancer spends the day working in pajamas on the sofa

The freelancer can wear what he feels like and work wherever he wants, whether at home, in coworking spaces, or even in public places like parks, cafes, and libraries. Each person has a way of being and behaving, which doesn’t make pajamas or the sofa a rule. 

7. Always available

A freelance career is not synonymous with an emptier schedule. Every freelancer has a personal work dynamic and therefore organizes their demands based on the time to perform each task.

8. You don’t have to prospect for clients

Quite the opposite. As stated earlier in this article, freelancers must disseminate their work continuously, using digital tools, to stand out in the market.

9. It is not possible to live as a full-time freelancer

Nothing is impossible. If you have the necessary skills and competencies, focus, organization, and know how to promote your work, clients and jobs will always come your way.

10. Anyone can be a freelancer

Not everyone can be a freelancer pure and simple because not everyone adapts to freelance work. Some people prefer to work for a single company, doing their job eight hours a day, 40 hours a week, getting a fixed salary with a contract, and that’s fine. That’s because to be a freelancer is to have no fixed income, it’s to have to do your bookkeeping and be responsible for your taxes and social contributions. And also to have no periodic paid holidays or Christmas bonuses.

The freelancers Market 

The freelance market is hotter than ever. In the last two years, especially with the pandemic of COVID-19, we have experienced a revolution in the global labor market, with mass layoffs and consequently the rise of freelance or independent work, temporary, remote, digital nomads, and autonomous.

It is indeed a growing career, which was already a working trend as published in a Forbes article from August 2018.

In Portugal, in the last two quarters of 2021, according to the National Institute of Statistics, the number of self-employed (freelancers) and the professionals known as ENI – Entrepreneur in Individual Name reached 733,000, the highest figure ever in Portugal, and which is equivalent to about 15% of the active population in the country.

Most common types of jobs for Freelancers in Portugal

The most common types of work for freelancers in Portugal are freelance and service-related jobs, namely:

  • Designers;
  • Journalists;
  • Advertising and Marketing professionals;
  • Programmers and website developers;
  • Producers or Creators of audiovisual content;
  • Photographers;
  • Translators;
  • Proofreaders;
  • Business consultants;
  • Personal trainers;
  • Physiotherapists;
  • Beauticians who provide home care services;
  • Language teachers and others who give private lessons.

8 useful apps for Freelancers and Entrepreneurs to manage their business

Source: Canva Studio, Pexels

Freelancer’s Tax and Social Security obligations in Portugal

To work as a freelancer in Portugal, it is necessary to open an individual activity, in person at the Finance counter or through the Portal das Finança and have:

  • Identification: Citizen Card or Residence Card/Title;
  • NIF – Tax Identification Number;
  • IBAN in your name.

In the form, you should select the CAE of your professional activity (classified according to the Portuguese Classification of Economic Activities by Branches of Activity) or CIRS (which consists of activities of service providers) and fill in a forecast of your annual income for IRS purposes (if it is more than 12.500€ such income will be subject to withholding).

Please note: if the activity starts in July, for example, you should calculate the forecast based on 6 months, that is, from July to December, because the system will then automatically calculate the value for 12 months.

Once the declaration of the beginning of activity is submitted and approved, the freelancer can start issuing Invoices, Receipts, or Invoice-Receipts (Green Receipts) through the Portal das Finanças.

Freedom of choice 

Freelancing intensifies and proves that intellectual capital can be available anywhere on the planet.

Source: Cottonbro, Pexels

IVA: if the annual calculation is greater than 12,500 euros, it is compulsory to be included in the normal IVA regime, with the corresponding payment and deduction of IVA and submission of the periodic IVA declaration.

If the annual calculation is less than 12,500 euros, the framework is in the exemption regime, without the need to pay VAT or submit the periodic VAT declaration.

Social Security: in the first year the freelancer is exempt from payment. After 12 months, the contribution is calculated based on the income of the 3 months before the declaration and made in January, April, July, and October (i.e. the freelancer must submit a declaration 4 times a year, in addition to the annual declaration).

IRS – withholding: If you have received less than 12,500 in the previous year, you do not need to make the withholding tax, and the IRS will be settled when you make the annual declaration. However, if you received more than 12.500€, you are obliged to withhold tax at the source every month.

How to calculate the hour value of freelancer work

The InvoiceXpress blog provides a tool that can help you calculate the hourly rate for freelance work:  Calculadora Valor Hora para Freelancers | Invoicexpress.

MeuSalario.pt provides a formula to calculate the hourly rate:

  • Living Wage = Cost of Living + Cost of Occupation + Tax Expenditure
  • Working Days = (Working Days – Vacation Days – Sick Days)*(working hours per day)

Hourly rate = Living Wage / Working Hours

Example: If your gross salary is EUR 1,600 per month and you expect to work 48 weeks, a total of 240 days, 7 hours a day, you should

  • Calculate the annual salary for 12 months = 19,200 euros
  • Calculate the working hours per year = 1,680 hours
  • Divide the annual salary (19,200 euros) by the number of working hours (1,680) = 11.42 euros

Freedom of choice

The freelancing modality intensifies and proves that intellectual capital can be available anywhere on the planet.

This model without employment ties, previously less valued, better meets the aspirations of independence and autonomy of the new generations – but not only – of professionals entering the labor market. 

Thus, it is possible to experiment with working with different types of companies and respective cultures, selecting jobs that are more convenient and which make more sense to be developed, from the freelancer’s point of view. 

Source: Andrea Piacquadio, Pexels

What Freelancers want

To have more job satisfaction. That’s what freelance professionals want most. 

The Fiverr platform survey, conducted Censuswide between November 16 and 24, 2020, in which 1,051 professionals who worked remotely that year in different countries were interviewed, found that of the freelancers interviewed, 76% agreed that working from home allowed them to take on more work in parallel. In addition, 68% said that working from home made them more productive, which also allowed them to take on other work.

Be a freelancer

To work as a freelancer, takes dedication and hard work, above all having an open mind and being willing to take on new challenges.

In a highly competitive market like this, defining a niche makes a lot of difference. The more you specialize in a certain area, the better because technical knowledge is synonymous with high quality in the delivery of work.

If you are talented and want to enter the freelance market, join the largest talent network at Scallent, a subsidiary of Jelly – Digital Agency, where your work is truly valued and dignified.

Escallent selects Top Talent within an Agency’s areas of competence and connects them to client projects, in a curated, agile and competitive model.